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Effective Email Marketing for Musicians

by | Master Your Craft, Musician Marketing

Email address should include the name of the recipient as well as some general information. Although some of the information you request may seem somewhat invasive, it is used to respect your fans’ privacy. Collecting names, email addresses, city, state, and zip code allow you to specify who receives the emails according to gig locations. By only sending emails of upcoming events to people within a 20 to 25-mile radius, you avoid ‘spamming’ your other fans, of which the email is of no relevance.

Let the subscribers know that you are keeping emails to a minimum, and their personal information allows you better respect their privacy. The farther away from a subscriber lives, the more information you should collect. For subscribers who live within a reasonable distance, a name, city, and email address should suffice.

Keeping a good subscribers list can help you to promote your music better and even gain sales. Sending personalized emails to your fan base is a great way to keep in touch. Nonetheless, as the fan base grows larger and larger, personalizing emails becomes extremely difficult, if not impossible. This is when online fan club memberships can be a great help.

People do not like receiving junk email. Don’t send unnecessary emails. To make sure you are not spamming your fans, abide by these guidelines.

  • Show announcements need to have relevance to the fan. The email should be concise, letting the person know why this show is essential. Are you playing for fun or releasing a new CD? This email should contain all of the information about the gig, including the place, time, and phone number of the club or venue.
  • Newsletters are great for fans. However, they should be limited to monthly newsletters that contain only relevant information. Update your fans on what your band is doing, upcoming events, and any other valuable information you want to communicate.
  • When inquiring about help from a company, whether it is to review your music or receive advice regarding your music, make sure that it offers the service you need. The email needs to extremely concise and friendly. You are more likely to get a response with a warm, to-the-point email, letting the person know exactly what you want.

Building a solid fan base slowly is the best way to ensure you reach the people who want to be called—having a mailing list that comprises fans that a truly fans enables you to receive the best feedback for your music. A fan’s contact information is priceless to musicians who wish to be successful and stay true to their fans. Emailing them allows you to keep personal and close with your fans.

Sending emails can also be a great promotional strategy when approaching possible buyers. Buyers can be previous or new, but contact must have been made before any sales talk enters the virtual conversation. Refine your search when looking for possible buyers to people you have contacted and follow up with the people later on. This helps to create a healthy relationship and can also create new prospects.

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